I've worked continuosly with Mantles for over 20 years, in all areas of online marketing and development. Since upgrading their inventory photography from DIY to the 'Autovids Pro' DSLR & Video service, they report online sales have increased significantly. I shoot a short (up to 2 minutes) video of each car whilst I am capturing the images. We shoot up to 20 cars per day. The photos and videos are then displayed on their website one to two days later. A selection of images is uploaded to 'Google My Business' to maximise SEO.
Mantles were the first UK dealer to get the all new ground breaking Kia EV6 in their showroom. We made a decision to shoot a video as soon as the car was delivered and cleaned so we would be the first to publish an informative video about the EV6 with driving and a tour of some of the features. In the first 20 days of being published it has had over 6.5K views, this was down to good content and effective SEO on YouTube. There is a huge appetite for informative automotive video content.
Recently I have started shooting new car promo videos in the showroom, informing prospective buyers about a new model. Here Grant shows us the new Kia Niro EV..this video has reached over 6,000 views in less than 12 weeks. This drives traffic from YouTube to the website and creates a sort of 'halo' effect for viewers to see exactly what 'Mantles' are all about.